• In the words of Manuel Sardi, CEO and Managing Director of IST, “CB4B is an engine that allows travel agents to query and book cruises online in an efficient, effective way”
  • And, according to José María Vila, Managing Director of Avasa, “AVASA’s choice of CB4B represents a saving of time when selling cruises and so a direct benefit to our agents”.

Barcelona, Monday December 18, 2017. AVASA Group has implemented Cruise Browser 4 Business (CB4B) on its intranet to allow its travel agents to automatically query and obtain information on over 10,000 different cruises. Cruise Browser 4 Business, the B2B solution that IST, the cruise industry’s go to technology partner, offers distributors, enables them to “enhance the productivity of their travel agents”, states Manuel Sardi, CEO and Managing Director of IST.

Cruise Browser 4 Business (CB4B) is “an engine that allows travel agents to query and book cruises online in an efficient, effective way, while also enabling management groups to obtain a global view of the productivity of their associates”, explains Sardi.

With the new web solution, group travel agents can query prices, itineraries, sailings and category availability for AZAMARA, CARNIVAL, CELEBRITY, COSTA, DISNEY, HOLLAND, MSC, NCL, OCEANIA, PULLMANTUR and ROYAL CARIBBEAN. Moreover, the tool offers extensive content concerning the different ships.

The Managing Director of Avasa Group, José María Vila, has full confidence in the web solution and states his enthusiasm for “the great technological advance represented by the group’s adopting Cruise Browser. It is a highly significant qualitative leap forwards”. “Avasa’s choice of CB4B represents significant time saving on cruise sales and thus is a direct benefit to our associated travel agents”.

The two partners conclude by stating that as the expectations of growth for the cruise sector rise, they clearly see the need to further automate the product.

 

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