- According to Manuel Sardi, CEO of IST: “it is a web solution that allows the travel agent to intuitively book any of 14,000 cruises, run by 30 different cruise lines, in a simple 3 step process”
IST, the go to technology partner for the cruise industry, presents its new cruise booking engine, CRUISE BROWSER. It is “a web solution that allows the travel agent to intuitively book any of 14,000 cruises, run by 30 different cruise lines, in a simple 3 step process, in addition to providing extensive descriptive content”, points out Manuel Sardi, CEO of IST.
The Managing Director and CEO of IST assures us that Cruise Browser “offers all travel agents the opportunity to immediately implement a cruise booking engine on their own website without any need for investment in IT development”. Sardi also pointed out that the new online solution includes several plug-ins that permit the travel agent a greater degree of personalisation and enables them to scale it to the needs of their business.
According to the CEO of IST, “The travel agent can visualise platform statistics in order to analyse user behaviour, develop individual promotions, and adapt the look and feel of the engine to their own brand image, in addition to many other options. In short, it provides the travel agent with an additional, new marketing tool”.
“Cruise Browser corresponds to the demands of the new technologies applied to the cruise business” says Manuel Sardi. According to Sardi, “initially the travel agent went for tailored solutions, but the high costs of development and lengthy periods of implementation have led to a growing demand for turnkey, or off the shelf solutions such as Cruise Browser””
In answer both to the demands of the sector and the travel agent, Cruise Browser is an off the shelf solution that also includes extensive descriptive content to “help the user book his or her cruise and allow the travel agent to automate its sales channel in the most intuitive way” states Sardi.