Over 25 million cruise passengers traveled in 2018, reaching an annual growth of 6.7%. By 2030 the number will reach to 40 million. In a growing market with a wide variety of offer, travel agencies are challenged to prepare to expand their business, automating commercial processes is the key to being competitive.

A market of great loyalty and potential.

Some important facts that mark the growth of the cruise market:

  • 48% of non-cruise passengers have considered cruising next year.
  • 8 out of 10 reservations will be made through a travel agency.
  • Between 2017 and 2026 more than 120 new ships will be built.

What should travel agencies do when facing the growth of cruises?

Given the growing demand for cruise travel agencies must increase their staff or automate their processes, so that they remain efficient and meeting the demand.

The cruise booking process is complex. There is a wide range of variables when making decisions: date and time, destination, port of embarkation, ship, category, deck, excursions, ships, cruising companies, etc. There are many options besides the necessary decisions both before and after the cruise, for example, flights, transfers and hotels.

Manuel Sardi, IST’s CEO, explains the challenges: “Each cruise line has its specificities and each one has developed its API independently. Therefore, open solutions (XML) and other “turnkeys” are needed for each type of distributor and its own objectives in the online booking. The way to increase sales and provide personalized attention to customers is by automating these processes.”

What solution exists to automate?

Through hiring a cruise browser service, you can centralize the entire cruise offer in one place, access each cruise line, view your inventory in real time, contract services, and other benefits. Thus, you will be spending time selling more cruises rather than browsing for them individually.

About IST

For 20 years, IST has been bringing the most advanced technology for the cruise business with its FIBOS and Cruise Browser solutions, becoming a strategic partner for travel agencies in their growth. More than 45,000 agencies from more than 60 countries use IST technologies to access the inventory of more than 30 shipping companies.

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Send The person responsible for processing your personal data will be IST Servicios Informáticos, B62039813, Avda. Via Augusta 15-25, Edif B2, Floor 6, Office 8 The purpose of processing your personal data is to keep you informed of communications about the activities, promotions and advertising and commercial news of IST Servicios Informáticos. In case you do not accept the processing of your data, we can not perform the requested service. Your data will not be disclosed to third parties. However, they may have access to their data providers of services related to web development and maintenance, as well as sending e-mailings. You have the right to exercise your rights of access, rectification, deletion, opposition, limitation and portability, as well as to claim before the Spanish Agency for Data Protection (AEPD) in the case of not being satisfied with the processing of your personal data. You can find complete information on this in the “Additional Information”. Carefully read the full privacy policy applicable to this form at www.istinfor.com