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    • According to Manuel Sardi, CEO and Managing Director of IST: “Today it is essential for the Tourist Sector to take full advantage of the new technologies to achieve enhanced productivity”

Barcelona, Monday July 10, 2017. IST, the technology partner of choice for the cruise industry, organised an informative breakfast for the cruise lines at which it underscored the advantages of automating cruise sales. “Today it is essential for the Tourist Sector to take full advantage of the new technologies to achieve enhanced productivity”, stated Manuel Sardi, Managing Director and CEO of IST. “The goal of this cycle of informative breakfasts is to keep the cruise lines informed on the latest developments at IST, with a view to boosting the profitability of the travel agents”, explained Sardi

The session underscored the benefits for both travel agents and shipping lines of automating the cruise sale process. Most salient were: to have your “shop window” open and visible 24/7,  the increase in productivity afforded by having your product automatically updated on a daily basis and the speed of implementation of some of the online solutions offered by IST, allowing cruise sales greater flexibility and dynamism. The morning finished off with a networking session, enriched by the light cocktail served.

 “Cruise lines are our number one partners and the main stay of our business”, assured Sardi. In the same way, travel agents are the most important sales channel for cruises and are thus an “essential partner” to the cruise lines. “Our number one goal is to help the cruise lines and travel agents to grow with our technology. That’s why we want to thoroughly familiarize them with the solutions we currently offer the market, so that they can make the most of them”, concluded the CEO of IST.

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